Wednesday, May 28, 2008

Interest, Investment and Result





The title may be confusing. Before we let the imagination go wild, let me narrow it a little. The topic is about my interest in photography, the investment I put in and what is the result I am suppose to get.

Simple enough.

Again, don't let you imagination off the hook. When I say that I have a lot of interest in photography and I invested in it, it actually means, that I like seeing nice photos, admire the kind of technologies it uses in today's world to produce such a result; that is the "interest" part. On the "investment" part, I have a Nikon DSLR D40X with 18-55 and 55-200mm lenses with SB400 flash. Total investment is around around RM3,500 (USD1,100), nothing great. So, by now you should know where I stand as a person with interest in photography and the affordability to invest.

Photography in the "Digital" world is totally different. You really don't have to worry about how the shot will come out. You get to see the result immediately. You make necessary changes on the setting according to the result. Not like the times when we use films; you have to set using your indepth knowledge and vast experiences from the past results. Also, the process of making small notes (regarding the settings used) at the back of the photographs are gone.

DSLR comes with all information at the click of a button. Even when you upload to a shared website like Picasa or Flickr, all the information about the picture settings are loaded together.

OK. Now, we understand what is interest and investment. Let's see how we should read the "result".

In business world, we term the word "result" as "ROI" - return of investment. Another word that relates to ROI is the "pay back" period. Let's see whether these 2 words can be related to the "photography".

Put it in a direct translation, I must sell the pictures I take using the camera in order to make my investment make a return. The profit I get from the sales, I can derive the payback period and classify the investment as profitable or loss.

In reality, since I am not a professional photographer, I can't really make money out of it. There could be 1 or 2 shots which can claim a million dollar but let's not dream. Therefore how can my interest and investment give me a return?

A person is productive and effective when he is either "dedicated" or "pleased". Let's omit the "dedication" part in this topic. "Pleased" is a very interesting part. A man (I mean man and woman) can be pleased in many ways (don't get into wrong aspects). When a man's mind is at ease (also carries the meaning "pleased"), he moves a mountain, stops a river and touches the sky.

Hope you are getting what I am trying to tell.

Look at the 2 pictures I have attached here.

It is a picture of Butterworth Amman Temple's Silver Chariot. The pictures were taken during the local festival. One is taken with the flash fired and the other without the flash. Both taken at almost the same moment.

I liked the pictures and I do admire them.....not for my ability to take pictures but to the technology that made this possible. Due to my interest and my willingness to invest, I got these pictures and seeing them makes me feel good. And when I feel good, I do really achieve something, which indrectly benefits me (monetary and emotionally - tangible and intangible).

Relate this to all your interests and investments. Everything will bring a result and that result is from yourself. The interest and investments acts as catalyst to enhance a bigger firework.

Make sure all your interest and investment brings results.

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